OPERATE / LUXE CURIO
Customer Email Marketing
Plan and send useful email campaigns to customers and subscribers who have agreed to hear from you.
Discuss this serviceTHE PURPOSE
Relevant emails for the people who opted in
Organize lists, draft approved messages, set up journeys and review delivery and engagement.
THE DELIVERY
How the work moves forward
Plan audience and purpose
Agree the goal, subscriber segments, content and the action readers should take.
Prepare and review
Write copy, build the layout, check links and personalization, then send a test for approval.
Send and learn
Schedule the approved campaign, review delivery and engagement, and record changes for the next send.
THE HANDOVER
What you receive
- A campaign plan or calendar with audience segments and approval dates.
- Email copy and responsive layouts in the agreed platform.
- Test-send checks for links, personalization and unsubscribe handling.
- A report covering delivery, clicks, opt-outs and measurable downstream actions.
HOW WE CHECK THE WORK
Each email should reach the intended audience with the intended message.
- Review the audience rules, consent status and suppression list before sending.
- Test copy, links, layout and personalization with a preview or test send.
- Report delivery, clicks and unsubscribes in context; treat open rates cautiously because mail privacy features affect them.
BEFORE WE BEGIN
What we need from you
We need access to the email platform, your brand materials, approved offers and a suitable subscriber list. Your team confirms audience permissions and signs off the final content and timing.
What to agree in the scope
This service is for customers and subscribers who have agreed to receive your emails. It covers ongoing audience communication, rather than finding new prospects. Platform fees, new landing pages and complex automation are included only when specified.
A FEW USEFUL ANSWERS
Questions about this service
Who is this service for?
Businesses communicating with an existing audience that has agreed to receive their emails. It can cover newsletters, announcements, welcome sequences and customer updates.
Who approves the emails?
Your nominated contact approves the audience, claims, final content and sending time. We prepare test sends and check links before scheduling.
How do you assess results?
We review delivery, clicks, unsubscribes and the actions your setup can measure. Tracking limits affect what can be attributed to a campaign.
Can you work with our existing platform?
We review its access, templates, segmentation and reporting features first. Any new subscription or technical integration is agreed before it is added.
Tell us what you have in mind.
Share the current situation and what you want to achieve. We will use this service as the starting point for the discussion.
Discuss your requirements